The novel coronavirus (COVID-19) pandemic sparked large scale challenges for associations and societies who urgently needed to provide value to their members or risk losing financial stability.

As part of one membership-based organization’s strategy, Lewis-Burke rapidly developed and delivered a webinar early in the National Emergency to support the client’s ecosystem of more than 300 members and partners, primarily small businesses.

The webinar provided stakeholders with comprehensive information regarding federal guidance for grantees and contractors who do business with the federal government, as well as detailed information on small business loan programs, unemployment insurance, paid sick leave and other resources available to help mitigate the economic impacts of COVID-19.

The following week, an updated webinar was offered at the request of a federal agency organization that serves thousands of small- and medium-sized manufacturers across the country. Additional follow on webinars targeted specific subsets of the organization’s membership, including its top tier members and board of directors.

As a result of the webinars, small and large businesses and academic institutions were better prepared to access critical resources for weathering the outbreak and the client was seen as an essential partner of its members and the federal government.